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The Role of Organizational Change Management in enhancing the level of B2B Marketing Maturity

farrokh tellohosseini; Rasol sanavifard; Ali Asghar eyvazi Heshmat

Volume 31, Issue 106 , January 2023, , Pages 93-133

https://doi.org/10.22054/jmsd.2022.68240.4156

Abstract
  The industrial marketing maturity model is a roadmap designed to identify strengths that can be improved and upgraded from the "initial level" to the "optimal level", so the main concern to go to a higher level will be to eliminate the gaps between these two levels. The purpose of this study is to use ...  Read More